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Marketing Operations Analyst #100853

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Posted: Fri, 10 May 2019 10:38:38 -0400

Location: West Chester, PA

Industry: IT

Job Type: Internal Temp/Contract

Skill Set: Mid-Senior level (4-10 yrs)

Pay/Rate: 1.00/HOUR


Description:

Marketing Operations Analyst


A professional and friendly job-seeker is needed for a  Marketing Operations Analyst position in West Chester, PA!


As a Marketing Operation Analyst, you will optimize marketing campaign processes and proactively support the performance and optimization of various marketing tools such as Tableau, Cognos, IBM Unica Campaign, Salesforce Marketing Cloud and Facebook Ads. To succeed in this role, the candidate must be self-driven, resourceful, detail and process-oriented and comfortable working with relational tables through use of tools such as SQL/SAS and advanced Microsoft Excel.


Responsibilities of the Marketing Operations Analyst include:

  • Acting as liaison between Campaign Management team and DBA’s, IT and CRM functioning departments to become subject matter expert on Marketing Data Mart fields.
  • Updating and/or creating new SQL Macros to help improve speed and accuracy of campaign development
  • Building and maintaining pre and post campaign audits to assure proper targeting and delivery
  • Creating and executing constant SQL processes to improve the “health” of the marketing data and improving data integrity through implementing best practices in SQL and Macro design
  • Analyzing, creating and maintaining database segmentation
  • Troubleshooting data discrepancies and performing deeper dive analysis into understanding gaps in the process and data mart
  • Owning all Ad-hoc analysis initiatives to support Lifecycle Marketing team
  • Tracking and documenting all campaign design and segmentation processes/updates/enhancements

Perks of Working with Our Client Company (for full-time employees):

  • Health, Dental, and Vision Insurance
  • Mental health counseling
  • Tuition Assistance
  • 401K Plan with company match
  • Flexible Spending Account
  • Maternity/Paternity Leave,
  • Vacation, Paid Time Off, Holidays, and Sick Days
  • Employee Discounts
  • Company Social Events
  • Opportunities for career development 

Requirements:

Requirements of the Marketing Operations Analyst:

  • Bachelor’s Degree
  • Proficient with SQL used for Data Mining and Macro creation and must be able to demonstrate proficiency
  • Proficient with Reporting Tools such as Tableau, Cognos or Business Objects
  • Proficient with Relational Databases such as Oracle, Netezza, MS SQL server, Teradata
  • Ability to work both independently and in a team environment
  • Strong analytical and problem-solving abilities to support campaign management processes and understand campaign marketing results
  • Ability to identify areas to create best practices, establish efficiencies, and proactively present production solutions
  • Strong ability to manage and communicate process and/or quality control gaps and know when to escalate to reduce risk


CSS Tec is a business unit of Contemporary Staffing Solutions and a company that exudes unwavering results with urgency, honesty, and integrity. CSS Tec has been a leading provider of contract, contract-hire & direct hire solutions while also offering Project Management and implementations of Salesforce solutions. CSS Tec prides itself on internal retention, with the average recruiter’s tenure exceeding 5 years and some recruiters exceeding 15. CSS Tec is established in the Philadelphia Metro area & has a strong brand, incredible reach, & access to both active & passive candidates through well-established networks in the Greater Philadelphia area & nationally. Originally a staffing agency, we have evolved into a national provider of workforce management solutions with a niche recruitment focus in Information Technology &Salesforce. We respect our clients and candidates equally while keeping the client’s best interest in mind. We operate with pro-active pipelines, with the highest business ethics, a winning spirit in our approach, a team-oriented work flow, and with real cross training. The CSS Tec team coaches you with current business intelligence so that we can manage your expectations. It’s what makes CSS great and, most importantly, FUN to work with!


CSS works with our clients and candidates to communicate the opportunity being extended along with the experience required and approved by the client. In turn, the compensation is based on experience and the decision to extend an offer at a specific amount is determined by the hiring company, not CSS. We value the opportunity to represent you and are legally obligated does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations.


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