Human Resources

Paid Search Specialist (Digital Marketing)

Our client in Conshohocken, PA is looking for a permanent Digital Marketing Specialist.

 

Salary $60k - $70k

 

Responsibilities

  • Participate in forming effective paid search strategies.
  • Create, maintain, and continually optimize successful PPC campaigns on a variety of platforms. (e.g. Google AdWords, Facebook and Bing)
  • Conduct data analysis to recommend keyword selection and audience targeting
  • Participate in ad copy and creative brainstorming sessions
  • Assess and maintain WordPress sites, adhering to SEO best practices
  • Evaluate and report results; based on results recommend bid/budget adjustments to campaigns that will increase ROI

Qualifications

  • 3-5 years of experience in PPC, SEO, and SEM optimizing role
  • Experience managing online marketing projects from concept to implementation, with solid project management skills
  • MUST have hands-on expertise with Google Analytics, Google AdWords, Google Tag Manager and Social media monitoring tools
  • Ability to make changes to WordPress websites
  • Working knowledge of HTML and PHP is a plus
  • Excellent verbal and written communication and interpersonal skills, a positive attitude, and the ability to thrive in a collaborative fast-paced environment.
  • Proficient in MS Office (Excel, PowerPoint, and Word)
  • Analytical thinking with strong math skills
  • Google Analytics and Google Ad Words certifications preferred
  • BS/BA in Marketing, Digital Media, or related field

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