Just when you finally think you have a firm grasp of what Millennials want from their jobs, it’s time to learn about Generation Z. This generation starts in 1995, which means they are now entering the workforce in droves. While they are similar to Millennials in some regards, they are quite different in others. Here’s what you need to know in order to appeal to the newest additions to the workforce.
“Stay open to change and stay curious. We can all learn from each other and teach each other so much! Disruption is around us everywhere and its exciting as long as you land on the top of the pile!” Says Sharon Tsao, CMO, Contemporary Staffing Solutions.
Gen Z Doesn’t Want To Share Personal Information
Generation Z is arguably the most tech-savvy of any generation that has ever entered the workforce, but that savvy cuts two ways. They have grown up in an era of corporate hacks, data exposure and data misuse by large corporations and they do not trust websites that want personal data. Online job applications that ask for a host of personal information like a social security number will be abandoned by the younger generation. Some personal information is necessary in order to process applications and run background checks, but it is possible to collect that information later in the process.
Generation Z Loves To Receive – And Give – Feedback
If you thought Millennials thrived on feedback, wait until you meet Generation Z. Like Millennials, they expect ongoing feedback about their performance, but they also expect you to accept their feedback about how you’re doing. Generation Z won’t hesitate to speak up and share their feelings – whether you ask them to or not. This might seem gruff, forward or even rude, but it’s simply the way they grew up. They believe their feelings and opinions should matter, and they want to be heard.
Generation Z is the most ethnically diverse generation in US history. They grew up exposed to people of all backgrounds and experiences, and they want to work for companies whose populations reflect the real world. They are savvy enough to spot diversity lip service when they see it. They will pay close attention to the actual diversity of your organization – especially among leadership – as they evaluate potential offers.
They Expect to Earn Almost $50,000 Per Year
Generation Z expects to get paid – and those expectations are slightly out of line for most professions. A $50,000 starting salary is commonplace in some fields like tech, finance and medicine. However, most entry-level jobs pay far less. If you want to attract Generation Z, consider highlighting things like your benefits packages, perks and job flexibility to make up for the inability to pay them an exorbitant salary.