Building a great marketing strategy that is cost-effective and generates ROI can sometimes feel impossible. Every business is unique, and the strategies that work for one, won’t necessarily work for another. However, by digging into data about your specific customer base, you can develop tailored strategies that will generate return without breaking your budget.
“Bring your brand to your marketing strategy and be authentic! Your target audience will respond if they can feel your culture in the social space and if it aligns with them!” says, Sharon Pearson Tsao, CMO, Contemporary Staffing Solutions.
Focus On Your Audience
To get the most of out of your marketing budget, it pays to hyper-target specific audience by segments. Now, more than ever before, people want to see messages that are personal to them and speak directly to their specific pain points, and those personalized messages are far more effective than general, spray-and-pray messaging.
By looking to your data, you can better allocate resources to get maximum ROI. Strategies like these can help you get the most bang for your marketing bucks:
- Stop thinking in terms of channel spend: Instead of budgeting by channel (paid search, social media, mass media, etc.), focus on specific audience segments in each channel. Baby boomers interact much differently with social media than Gen Y, so segment the budget by audience, and allow them to determine channel spend.
- Create a consistent, multichannel experience: The more channels through which a customer interacts with a brand, the more loyal they are to that brand the more valuable they are over the course of the customer lifecycle. Learn where your customers hang out both online and offline and create a consistent, multichannel experience that ensures each interaction with a customer or prospective customer creates the same positive feelings.
- Test, test, test: Rarely will even the most talented marketers hit a home run with a single ad, offer or campaign. Always run A/B tests – even within targeted audience segments – to identify and eliminate tactics that aren’t working quickly, before they drain the budget.
- Build in flexibility: Don’t account for every dollar before it’s spent. New platforms and tactics are always emerging, and it pays to keep some budget dollars free so your company can get in on the ground floor to build critical connections.
The Right Marketing Strategy Starts With the Right Team
“Our marketing department is constantly educating our recruiters about the marketing industry, so they can properly match the right candidate to the right client. Internally, the CSS team is growing because we want to own and drive the client and candidate experience to support the amazing growth we have had. If you want to join CSS or one of our clients, then upload your resume on our website and prioritize us to help your next career move!” says Marybel Discala, Marketing Project Manager, Contemporary Staffing Solutions.
Choosing the right mix of strategies and tactics requires an expert team that understands how to maximize even tight budgets to ensure ROI. Making the right hiring choices today can have a major impact on your bottom line tomorrow.
If you are looking for skilled marketing talent, the experts at CSS ProSearch are here to help. Whether you need to attract, retain or both, contact CSS to learn how we can help you achieve your goals.
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Contemporary Staffing connects job seekers to hiring managers nationally in the following professions: Accounting & Finance, Call Center & Office, Human Resources, IT, Salesforce, and Sales & Marketing.